Jonathan's Blog

Capture

I saw this post from TAP. NAP. SNAP in my newsfeed today, and it seems like it is only being shown to me because I liked the UFC Facebook page. This is not a sponsored post, but the effect is pretty much the same, essentially TAP. NAP. SNAP is able to surface their posts to FB users who have not liked their page simply by mentioning a page they liked in the post. I think TAP. NAP. SNAP has realized the power of this and are going full force in exploiting it, as evidenced by their many posts that mention not just the UFC page, but UFC fighter pages as well. The exploit is working pretty well too as I have seen a ton of TAP. NAP. SNAP posts over the last two days.

Worked growth marketing in startups my whole career and now sharing my stories on this blog. Always down to grab some coffee and talk shop.

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